demographic data to help you make the most impact

Today's campaigns are about targeting limited resources where they will make the most impact. Spectrum Electoral Demographics helps you understand the voter landscape, and target your efforts to reach out to the groups that matter. Spectrum provides demographic data and mapping that matches poll by poll electoral boundaries, and correlates the data with election results to produce powerful intelligence including the demographic breakdown of each candidate's vote. We help elected representatives, political parties, candidates, and campaigns make sense of demographics and apply strategies to put them to use. Find out more

our products

Electoral demographics maps

Spectrum offers innovative products to give you an edge.
Find out more


Contact us to discuss a package that meets your needs.
Contact us